CoRide Carpooling App

Project Overview

Project Title: CoRide - Enhancing the Carpool Experience
Role: Project Manager & Lead UX/UI Designer
Duration: 1 months
Team: 1 Project Manager, 3 UX/UI Designers, 1 Graphic Designers, 1 Developer, 1 QA Analyst
Tools Used: Figma, Canva, Adobe Illustrator, Figjam

CoRide is a ride-sharing platform designed to streamline daily commuting, providing a convenient, efficient, and environmentally friendly solution. As the Project Manager and Lead UX/UI Designer, I guided the project from initial research to final high-fidelity designs, ensuring a user-centric approach to address commuters' pain points. This case study documents the research insights, design process, and final outcomes.

Research Insights

Objective:

Our team had to understand the needs and behaviors of daily commuters and create an intuitive ride-sharing experience for the users.

Methods:

The research methods included distributing surveys to 12 participants to collect quantitative data on commuting patterns and preferences. Additionally, a competitive analysis was conducted on three local ride-sharing apps—Uber, Yango, and InDrive—to identify their strengths, weaknesses, and market gaps.

Key Findings:

Commuters needed an easy-to-use interface and a quick ride-booking process to simplify their daily commutes through efficient app functionalities. Safety was a crucial concern, with users prioritizing features that ensure trust, such as driver verification, user ratings, and emergency contact options. Additionally, there was a strong preference for transparent pricing and cost-saving options, including carpooling services to reduce commuting expenses.

Detailed Insights:

Commuters prefer ride-sharing apps that offer a seamless and intuitive user interface, as complicated or slow apps lead to frustration and decreased usage. Key features enhancing convenience include a streamlined ride-booking process that minimizes steps, real-time updates on ride status and driver location, and personalization options such as favorite routes and preferred drivers. Safety features significantly impact user trust and adoption rates, with essential elements like comprehensive driver verification, user rating systems for both drivers and passengers, and emergency contact options for sharing trip details and accessing emergency services. Cost efficiency is also crucial, with users favoring transparent and upfront pricing to avoid hidden costs. Cost-saving measures like carpooling to share expenses, promotional offers, and subscription models that provide savings for frequent users are highly valued.

Competitive Analysis:

Strengths and Weaknesses of major ride-sharing apps:

Uber is known for its robust infrastructure and wide availability, but it is often criticized for issues with pricing transparency.
Yango offers a competitive edge with cost efficiency and a user-friendly interface, yet it struggles with limited geographical coverage.
InDrive leverages a community-based approach to build trust and offers flexible pricing, but it lacks the comprehensive features and widespread adoption seen in other major apps.

Wireframes & Prototypes

Develop low-fidelity wireframes to outline the basic structure and layout of the app, and create interactive prototypes to test and refine the design.

Process:

Low-Fidelity Wireframes: Designed in Figma to map out key functionalities and user interactions, focusing on the app's core structure without detailed design elements.
User Flows: Created detailed user flow diagrams to ensure seamless navigation and intuitive user experience, mapping out the steps users would take to achieve their goals.
Mid-Fidelity Prototypes: Built clickable prototypes in Figma to simulate the user experience and allow for interactive testing.
User Testing: Conducted usability tests with 12 participants to gather feedback on the design and identify any usability issues.
Iterations: Made several rounds of improvements based on user feedback, refining the design to better meet user needs and preferences.

CoRide Low Fidelity Designs

CoRide User Flows

High-Fidelity Designs

Finalize the visual design and interactions for the app.

Process:

High-Fidelity Designs: Created pixel-perfect designs in Figma focusing on visual aesthetics, brand consistency, and detailed interactions.
Design System: Developed a comprehensive design system to ensure consistency across all screens, including typography, color schemes, and component libraries.
High-Fidelity Prototypes: Built clickable prototypes in Figma to simulate the user experience and allow for interactive testing.
User Testing: Conducted usability tests with 12 participants to gather feedback on the design and identify any usability issues.

CoRide High Fidelity Designs

Final Outcome

At the end of the project, my team and I delivered a user-friendly, secure, and cost-effective ride-sharing platform.

Key Features:

Easy Booking: Simplified ride-booking process with clear step-by-step instructions, making it easy for users to book a ride quickly.
Safety Measures: Integrated safety features such as driver verification, user ratings, and emergency contacts to ensure a secure experience for all users.
Cost Savings: Introduced carpooling options with transparent pricing, allowing users to save money by sharing rides with others.

Key Takeaways & Achievements:

User Satisfaction: Achieved a 95% satisfaction rate in final user testing, indicating that the app effectively met user needs and preferences.
Continuous Improvement: Ongoing plans to iterate and enhance the app based on user feedback and market trends, ensuring continuous improvement and user satisfaction.

Personal Growth:

Project Management Skills: Enhanced my project management skills by leading a cross-functional team, coordinating efforts, and ensuring timely delivery.
UX/UI Design Skills: Refined my UX/UI design skills through extensive user research, iterative design, and detailed attention to user needs and behaviors.